Never not looking forward

Branded Content commissioned by Mercedes Benz.
Produced for erste liebe filmproduktion GmbH.

Success is not just about the end result. It’s about the journey.
— Alex Thomson, Sailor

What do Jan Frodeno, Alex Thomson, Sebastian Steudtner and Garret McNamara have in common? they always give their all to be the best, to succeed in what they do, never not looking forward.
Also, they are Mercedes Benz brand ambassadors.


Directed and shot by Mathias Nyholm Schmidt
Produced by Carolina Klass, Laia Gonzalez for erste liebe filmproduktion GmbH.