AVALIA STUDIOS
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UWE – Komm mal klar.

Alcohol free beer that tells a different story. A story about confidence, taste and variety. Regarding beer and lifestyle. Because after drinking UWE you can do anything.

We made Brand strategy, Campaign, CD, Product Design, Product Development, Distribution

Did we mention, you can do anything when you drink UWE?

  UWE’s mission ist to let people be concious and confident.  That’s why UWE produces and distributes alcohol free beer without a stigma. On the contrary: alcohol free beer that is better than most beers with alcohol.

UWE’s mission ist to let people be concious and confident. That’s why UWE produces and distributes alcohol free beer without a stigma. On the contrary: alcohol free beer that is better than most beers with alcohol.

Chill.

Chill.

Due to a “start-up scaled” budget our image communication strategy is based on precisely targeted brand building entertaining social media assets. UWE has become quite popular on Instagram within a year.
Geo-targeted ads support distribution around the POS.

The art of craft: beer

The art of craft: beer

Social media and POS activities are flanked by involving brand events like the legendary UWERNISSAGE. Taking place in Hamburgs cultural flash point, it was the world’s first alcohol-free art exhibition, featuring sober works like the most expensive grain of sand in the world, the real “Origin of the World” and a rejection letter from Damien Hirst’s assistant.
The UWERNISSAGE was covered in every noteworthy newspaper.

Unsurprisingly, the first batch of UWE sold out within three months after launch.

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